SoyRitchie: the comic
SoyRitchie was an online comic that ran for four years in Mexico, pioneering online queer content and bringing visibility to non-white queer stories. Right at a time when saying “gay” online could still raise eyebrows. It quietly (and sometimes loudly) opened the door to LGBT stories in Spanish-speaking communities, and quickly grew beyond borders.
Ritchie wasn’t just a character — he was a statement.
Back then, most queer content online followed the same pattern: stories centred on muscled white gay men, from the US or Europe, often overly sexualised and lacking in nuance.
I couldn’t relate to those stories. Queer histories, at least in my context, felt more complex than just gym locker room talk. I felt the need to draw that complexity.
SoyRitchie showed a different side of stories — one rooted in everyday life, in Mexico, in Latin America.
Through short comics, it talked about love, friendship, acceptance — but it didn’t stop there. It also unpacked deeper issues like body image, machismo, classism, and sexual health homophobia. It made people laugh, helped them feel seen, and often to think. That mix of humor and honest reality that made it resonate.
Thanks to the themes addressed in the comic, Ritchie took part in several awareness campaigns, such as IDAHOT , received awards, and participated in various international events.
Ritchie was showcased in schools in Florida as part of an IDAHOT campaign, where it opened up conversations about acceptance and identity.
