SoyRitchie was a pioneering four-year comic in Mexico that gained relevance in other Spanish-speaking countries, bringing LGBT content and visibility at a time when it was still taboo to use the word "gay" on the internet.
Challenge
Ritchie was born in response to online content that focused on the experiences of white gay men from Europe and the US, often with hypersexualised themes, overlooking other realities, perspectives, and issues.
SoyRitchie illustrated the experiences and challenges of being gay-man in a Mexican context. The comic gained international recognition for its friendly style and innovative storytelling to topics such as acceptance, love, friendship, and the struggles like body-shaming, machismo, classism and internalised homophobia.
Goal
With a humorous touch, SoyRitchie not only entertained but also raised awareness about crucial issues, particularly addressing machismo and homophobia.
Thanks to the themes addressed in the comic, Ritchie took part in several awareness campaigns, such as IDAHOT , received awards, and participated in various international events.
