Initial Visual Identity Package
The Global Student Forum — a worldwide umbrella organisation representing major, independent, and democratic student unions — was seeking the foundations of a visual identity to launch its activities with strength and energy.
Services
Client
Global Student Forum
Website
The mission: build a starter pack. Logo, colours, type — the works. It had to feel fresh and youthful, but still carry the weight of who they are: a serious, democratic, and independent student voice on the global stage. A bit of boldness, a touch of activism, and simple to be used.
Something simple enough to get things rolling, but smart enough to grow with them. Because: Student power!
They wanted to be seen as a progressive student organisation: forward-thinking and values-driven, yet grounded in their role as a representative body.
Even though the brief was all about the basics, I made sure the design had room to stretch. It’s a visual identity built for evolution — something the organisation can shape and play with as they grow stronger and louder in their mission.
